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Saturday, 31 October 2026
Sporttho / About Us

About Us

Sporttho is an independent sports magazine. We started in 2019 with one idea: the score tells you what happened, and readers deserve to know why.

6specialist desks
7staff writers and editors
2019the year Sporttho launched
0paid-for match previews

What Sporttho does

Most sports coverage is built for speed. Sporttho is built for understanding. Each of our six desks, football, basketball, tennis, motorsport, cricket and athletics, publishes analysis that takes a result, a trend or a decision and explains the reasons behind it using film, data and reporting.

We publish fewer pieces than most outlets and spend longer on each. A typical Sporttho article goes through a desk editor, a data check and a final read by our editor-in-chief before it appears.

Who writes for Sporttho

Every Sporttho writer has worked inside the sport they cover. Our football writer was a club analyst. Our motorsport writer was a trackside engineer. Our athletics writer raced at European championships. You can read their full biographies on the Sporttho writers page.

How Sporttho is funded

Sporttho is funded by display advertising and clearly labelled partnerships. Advertisers have no say over what we cover or how. Our editorial policy sets out the rules we follow, and our advertising page explains what we do and do not sell.

Work with us

Sporttho is growing. Current openings are listed on the Sporttho careers page.

Get in touch

Story tips, corrections and questions are all welcome. Use the Sporttho contact page and your message will reach the right desk.